We want to launch a subsidiary brand for coca-cola company, the description is in file named “part 2?

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Brand Managment 676 MADERAZZO
Brand Management
676
Brand Launch Outline
1. Executive Summary
2. Market Analysis
a. Market Share Analysis Chart
b. Competitive Landscape Map
c. Industry Lifecycle
d. Trends
e. Needs & Insights
f. Demographics
g. Business Potential for New Product
3. Product Strategy & Design
a. Creative Brief (Product (Good or Service))
b. Goals & Objectives
c. Strategic Product Roadmap
d. Communication Strategy
e. Competitive Response
f. Market Testing & Launch
4. Financial
a. Cost of Goods
b. Sales Forecast
c. Expense Forecast
d. Breakeven Analysis
5. Controls
a. Implementation Map
i. Include Resource Commitment
b. Contingency Plan

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