Favorite Brand

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Favorite Brand

Write a 700- to 1,050-word paper in which you identify yourfavorite brand and explain why it is your favorite. In the paperyou should do the following: Identify a brand about which you arepassionate. Explain a minimum of three reasons why you arepassionate about this brand. Respond to the following questions: Isthe company successful in building loyal customer relationshipsacross different groups? Why or why not? Identify at least twoother competitors in the same industry, and explain why you preferyour selected brand over the competitors. Cite a minimum of threesources from popular media (magazines, newspaper, and online media)that illustrate your points.


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