Rangan, V. K., & Yong, S. (2011, November 30).SorenChemical: Why is the New Swimming Pool Product Sinking? Harvard Business School Publishing.
Link to Article
Write a 1-2 page paper that answers the following:
- Describe SorensdistributionstrategyforCoracle. Who are the key channel partners? What works and what needs improvement?
- Discuss the changes you would recommend to thedistributionstrategyforCoracleand explain why you would recommend those changes.
- Use information from the case and the text to support your position.