QNT 351 Question Week 1

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QNT 351 Question Week 1

Data was collected by a large car manufacturer concerning a newprototype car, the Cielo. Thirty carefully selected respondentswere shown the car and fully briefed about its capabilities. Thedata collected included age in years, gender, social status—rangingfrom 10, low status, to 30, high status measured by Likert scale;attitude toward the Cielo—ranging from 6, negative attitude, to 30,positive attitude measured by Likert Scale; and intention topurchase the Cielo—yes or no. Use the previous scenario to identifythe following: Whether the data is qualitative or quantitative Themeasurement level for each variable Justify your answer with yourunderstanding of four levels of measurement. Develop 1 to 2research questions that could be answered by the data. Discuss howthe findings might help with business decision making.


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