Arimount’s Marketing Research and Customer Satisfaction Marketing Research In conducting market research, Arimount will examine the buying patterns and criteria for the region’s market segment. The customer’s preferences with regard to beauty products will be taken into consideration in this aspect. This will aim at designing the best marketing strategy that would be effective in attracting the potential the customers. The research to be conducted will also be geared towards establishing the strategies used in marketing products by our main competitors such as Nice and Lovely and others. This understanding of the strategies employed will be beneficial to Arimount in designing ways of attracting potential clients.