Paper instructions:

Required Text: Kotler, Philip, Bowen, John and Makens, James, Marketing for Hospitality and Tourism, (6th Edition) Upper Saddle River, NJ: Prentice-Hall, 2014.

Please write a reflection report (two pages, single-spaced) for Chapters 8 and 9.

This should cover the following:

* What are the new concepts and knowledge that you find valuable from a theoretical perspective?

* How will you apply such knowledge in the real world? Find industry examples to support your argument.

* What are the issues that you find difficult to comprehend? How do you expect them to be discussed in class?