What factors must a researcher consider in selecting an existing instrument for use in a study?
August 7, 2017Using the Internet, research, analyze, and select at least two articles on sampling methodology used in public health research studies.
August 7, 2017
- Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.
- Develop strategies to assess performance and achieve marketing goals.
- Create an effective marketing plan.
- Examine the marketing science of customer behavior and products in the marketing exchange process and create dynamic strategies for competing.
- Evaluate the basis for market segmentation and approaches to segmentation.
- Evaluate target customer segments and positioning products within these segments.
- Develop branding strategies for existing and new products.
- Develop pricing strategies and distribution channels for products.
- Analyze integrated marketing communications and its relationship to advertising strategy.
- Evaluate marketing research tools involved in the marketing process.
- Use technology and information resources to research issues in marketing management
