Social media has generally been thought of having its primary application in the B2C market.  B2B companies, however, are beginning to use it more and more, and in very effective ways.  Your task is to identify a B2B company that is demonstrating effective use of social media as part of its marketing communications strategy.  This assignment will be easier if you use a company with a fairly narrow range of products. on which there is outside information available (beyond the company website and social media outlets).  You will have to do some outside research, and may have to make some research-based assumptions (as we have often done in class this semester) about strategies and promotional element usage—just be sure they are reasonable and based in fact.  Answer the questions above in no more than four typed, double-spaced pages using 12-point font and one inch margins.  In addition, include a bibliography listing the sources you used.  You will be graded on the depth and breadth of your research (which should include sources well beyond the company website), and proper citation of any knowledge that is not common.