Define demographics, psychographics, and market segmentation.
Prior to the advent of the total quality management concept, what was senior management’s typical approach toward quality?
August 7, 2017Define indigenous religion, and describe at least one aspect of indigenous religions that exists in a similar form in a traditional mainstream religion.
August 7, 201700 words
- Define demographics, psychographics, and market segmentation.
- Using the scenario (banking) as an example, identify and analyze (at a summary level) 2 potential target segments using demographics and psychographics that may meet the bank’s high-level strategic goals.
- Select 1 segment, and illustrate why this is the best segment to select based on a detailed discussion of needs, wants, and psychographics of that segment and how they align with achieving the bank’s long-term strategic goals.
