Design and create a slide presentation to persuade an audience to purchase a product or service
August 7, 2017Develop a pamphlet to inform parents and caregivers about environmental factors that can affect the health of infants.
August 7, 2017
- What is mental accounting and how does it impact consumer decision making?
- How might a company take advantage of consumers’ mental accounting? Give examples.
- As a marketer, how might you frame certain decisions to benefit from the disparities that arise in one’s cognitive accounting?
- As a consumer, how would you avoid the pitfalls posed by the inequalities of one’s cognitive accounting?
