How would you change your marketing platform to reach out to these market segments? What factors would you consider to further segment your markets?

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How would you change your marketing platform to reach out to these market segments? What factors would you consider to further segment your markets?

Imagine you lead the marketing team for a U.S. company that manufactures personal care items (such as shampoo). The company is going international, and you must prepare marketing strategies for two non-Western countries. How would you change your marketing platform to reach out to these market segments? What factors would you consider to further segment your markets?

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