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Describe the process of performing an external audit in an organization doing strategic planning for the first time.

BUS 4951

Course Textbook: David, F. R., & David, F. R. (2015). Strategic management: A competitive advantage approach, concepts and cases [VitalSource Bookshelf version] (15th ed.). Retrieved from https://www.vitalsource.com/textbooks?term=9780133740356

 

Assignment 1

Question 1

Describe the process of performing an external audit in an organization doing strategic planning for the first time. Your response should be at least 200 words in length.

Question 2

Explain the process of an internal audit and how an organization can identify their strengths. Your response should be at least 200 words in length.

Assignment 2

Below, Read Case study “Excellent Strategic Management Showcased: Priceline.com Inc.”

As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points:

  • What are Priceline’s internal strengths and weaknesses?
  • Who are Priceline’s competitors?
  • Do you see Priceline’s strategy as effective or ineffective? Why?

Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.

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