Integrated Seminar in Hospitality and Tourism Management

Cyberdog-1. Customer engagement and delivery of an exceptional and cohesive experience across all retail channels is a strategic area essential to the resonance of consumers and the continued success of a retailer.
August 3, 2017
demonstrative communication
August 3, 2017
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Integrated Seminar in Hospitality and Tourism Management

 

 

For each case, you are expected to write an analysis based on the case study analysis questions

listed below. Each case analysis paper should be more than 600 words. Papers less than the required

600 words will get zero. Please do not repeat the questions in the analysis paper. Simply use numerical

numbers such as 1 and 2 to answer the questions in sequence if you choose to use a Q&A format.

Repetition of the questions do not count towards the word requirement.Please note this assignment is evaluated by Turnitin. If your

originality score is over 30%, it is possible the analysis paper will not be accepted. Assessment of the

case analysis papers are based on the effort and understanding of the topic, rather than accuracy of the

answers.

 

Please use Q & A format. you can find the case from Google by searching the case topic. Thanks

 

Case 2: Building Capabilities at the Westward Hilton

1. What are the competitive advantages of the Westward Hilton? Are any of Westwards advantages

sustainable? Are the human resource practices and corporate culture easy for competitors to imitate?

2. What are some of the ramifications of choosing to sell the hotel? What are some of the consequences

of choosing to retain the hotel in the portfolio?

3. Are Hillers general business strategy (buying distressed, undervalued properties and turning them

around for eventual sale) and their human resource (HR) strategy compatible? Are the general

business strategy and the mission statement compatible?

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