Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
Is Assange a glorified hacker and threat to national and international security or is he a supporter for human rights and freedom of speech?
August 5, 2017Describe the importance of organizational climate and motivation.
August 5, 2017Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
Applying Advertising and Marketing Theory
Using the 3 ads you assessed last week, analyze them based on a model from advertising like Hierarchy of Effects or possibly persuasion Elaboration Likelihood Model. This requires research on the models and professional attribution of the sources.
WEEK 6 MAIN DISCUSSION POST:
Using one of the advertising models mentioned above, analyze the techniques being used in the three ads.
Since you are engaging in research, be sure to attribute the sources in a professional manner.
WEEK 6 INTERACTIVE RESPONSES:
NOTE: each week, interact with different class members rather than always communicating with the same two people
Describe and understand the benefits of branding, brand attributes, and significance of brand equity.
Predict and understand the leveraging of brand as a sustainable competitive advantage.
Execute a working knowledge of designing and developing successful brands.
