Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.

Explain how cash and accrual accounting differs for each of the events listed in the above scenario and describe the proper accrual accounting.
August 5, 2017
Outline at least one way to increase the public’s knowledge of mental health issues.
August 5, 2017
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Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

  • The overall strategy; why segmenting, targeting, and positioning are useful methodologies
  • Segmentation and targeting choices
  • Characteristics of the target market
  • Why that target market is attractive
  • The positioning strategy

Provide justifications, in the form of research, for your decisions and include your textbook and at least two references to credible sources outside of the course and its required readings/media.

Your paper should be 2-3 pages in length, well written, and formatted APA

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