1) CASE INFORMATION
Alan Mulally, President and Chief Executive Officer of Ford Motor has scheduled for a strategic planning session to prepare for the diverse global dynamics, economic uncertainties and competitive pressures confronting the company. You have been invited to join the discussion of key strategic issues and to present a suggested course of action for Ford Motor Company to take during the upcoming fiscal year. To have a full understanding of the issues facing the company, everyone participating in the meeting has received the planning department’s current Situation Analysis. New to the group, you decide to follow the strategic management process model to prepare for the meeting. To be fully prepared for the discussion, be sure that your proposal provides a solution and supports your position for each of these items.

2) CASE QUESTION

2.1. Define and discuss Ford’s business-level strategy. How can the company’s value-chain activities be better linked to create value for the company?

2.2. How can Ford successfully position itself in terms of the five forces of competition?

2.3. In what ways can the company effectively manage customer relationships to increase strategic competitiveness?

2.4. What conditions and tools can facilitate Ford’s efforts to produce differentiated products at relatively low costs? Outline a rough competitor analysis. What can be learned about expected competitor behavior by using the model of competitive rivalry to understand Ford’s situation?

2.5. What role will strategic leadership play in helping Mulally and the organisation meet its strategic objectives?

Search information (e.g. newspaper and other media outlets) relevant to the case and answer the case questions through reference to concepts and frameworks introduced in the lecture program.

Marking Criteria

Display consistent evidence of substantial originality and insight in identifying and generating competing arguments, perspectives, positions, or problem-solving; critical evaluation of problems/issues, solutions and implications; uses high level of communication.

Text book Used:
Title: Global Strategy 2E
Author: Peng
Publisher: SOUTH WESTERN