3 companies to choose from : Hyundai, Airasia & Bayan Tree To talk about the company of the following parts. The assignment has a few parts. Part 1 : Introduction + Definition of success Part 2 : Reasons for success for chosen company Part 3 : Internal analysis (Value Chain + VRIN) Part 4 : Contribution of leader Part 5 : Strategy of the company Part 6 : Sustainability of the company based on the internal / external environment