Unit 2: Discussion 2

Directions:

An important element in strategy development is attempting to anticipate how a competitor might respond to an organization’s changes in strategy(ies).

Select a company and a product you use/are familiar with that has a similar competing item made by another company (Under Armour versus Nike, Campbell versus Progresso, Allstate versus State Farm). 

Describe a strategic change one company might make; what response might the other company try to offset the competitors strategic change?  

Use concepts from the reading and additional source(s) beyond the reading for support.