Unit 2: Discussion 1

Directions:

 Using an industry with which you are familiar, apply 2 elements of Porters Five Forces model (Porter, 2008) that you think profoundly affect the industry, briefly explaining how each element affects that industry. Then selecting one company from within that industry, select 2-3 of the 8 general environment trends (Dyer et al, 2020), Chapter 2,  pp. 31-36 [eBook], including the 8 items in the outer edge of Figure 2.3) that are having or could have the most impact on the company. Justify your selection of trends using sources.