Discussion 4
June 5, 2022
Applied Managerial Marketing
June 5, 2022
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Discussion

Please respond to the following:

  • Discuss whether the term “corporate entrepreneurship” is an oxymoron. Can corporationsespecially large onesbe innovative? Support your answer with examples.
  • Use the Internet to find an example of two corporate innovationsone brought about through autonomous strategic behavior and one developed through induced strategic behavior. Which innovation seems to hold the most promise for commercial success, and why?

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