Among one of many reasons to target the Android platform, first and foremost is cost. On average you can get an Android smartphone for a fraction of the cost of an iPhone. They may not have commensurate features, but thrift is a major component for new smartphone buyers. Next is flexibility.    Developers can often find on cheap and imported Android devices a version of Google Play that is maintained by the manufacturer.  Developers should develop as if they expect their app to be available to all Android devices.

• Besides cost, why should mobile app developers target the Android platform?
• Why is Android competition to itself?
• Describe key ingredients needed to create mobile applications on the iOS platform. 

To participate in the Discussion, respond to the Discussion prompt by Day 3. Then, read a selection of your colleagues’ postings. Finally, respond to at least two classmates by Day 5 in one or more of the following ways: 

• Complete the Week #4 Discussion by the assigned due date.  Late assignments will not be accepted. 
• This is a required assignment and is worth 50 points.
• You must apply and use the basic citation styles of APA.
• Do not claim credit for the words, ideas, and concepts of others.
• Use in-text citation and list the reference of your supporting source following APAs style and formatting
• Do not copy and paste information or concepts from the Internet and claim that is your work.  It will be considered Plagiarism and you will receive a zero for your work.
• Use this link to access the Discussion Board

Return to this Discussion in a few days to read the responses to your initial posting. Note what you have learned and/or any insights you have gained as a result of the comments your colleagues made.