Research a topic on international business.

Your topic is The changes in advertising strategy during the Covid era for higher education.

 Demonstrate your knowledge, develop your analysis, and propose your plan.
Do a comparison between pre covid and post covid era for the changing advertising strategy in that  industry.

 Select one or two companies to give realistic examples.

The submission should be of 1500 words +/- 10% (not including title page, abstract, reference pages or appendices). The analysis must be supported by at least 3 academically sound sources of information. The submission must utilize APA formatting.