In a minimum of 200 words, answer the following questions:

• What are the advantages and disadvantages of video advertising?
• Compare and contrast the two ads’ effectiveness in terms of:
  • The AIDA model: Does it catch your attention or make you feel a certain way or motivate you to buy?
  • What is the promotional objective of the two ads?
  • Advertising appeal? Which one is more memorable? Which one is more persuasive?
• Explain which ad was overall more effective and why.

Tasks to Complete:

1. You must use your textbook and/or supplemental resources as a reference (with proper APA with-in citations) and answer the questions above in your own words – plagiarism WILL NOT be tolerated. Your response requires a minimum of 200 words.