Chloe Tomasetta

Content Idea Proposal

Campaign: Meet the Retailer

Central Idea: To highlight EarthHero Marketplace retailers one time per week. This will show

the diversity of the brand, demonstrate how all EarthHero retailers sell sustainable and ethical

products, establish new relationships with the community and create more brand awareness.

Each week, EarthHero will promote 1 marketplace retailer on their social media pages For the

purpose of this content idea proposal, I will highlight the retailer Zefiro and Beco Pets to

demonstrate what this will look like for future “Meet the Retailer” posts.

Basic metrics:

I will use engagement and sentiment to see how many people interact with this campaign (likes,

mentions, messages, reactions) and how people feel about the content being posted.

Advanced metrics:

After the campaign releases, I will analyze the behavior and opinions of audience members to

see if this is something EarthHero should continue doing and if they should do it more or less

frequently. Next, I will see if there has been any audience growth and analyze the time spent

with the content as well as customer and community retention.

Channel Metrics:

Twitter: Retweets, mentions, link visits, replies, tags, Twitter analytics and branded hashtags.

Instagram: Story mentions, likes, comments, shares, reposts and direct message.

Facebook: Likes, reactions, comments, shares and Facebook insights.

Behavior Metrics:

I will determine if the content posted resulted in action by analyzing the sales numbers, number

of visits to the links in posts, the conversion rate, the amplification rate and the influencer

impact. I will also analyze comments and shares to see how actively people respond to the

campaign and how they feel about this sort of content and what type of audience segment is most

engaged with this campaign.

Retailer 1: Zefiro

Facebook:

Caption: When Carley Pulford noticed all the wasteful

plastics in our everyday lives, she tried to shop more

sustainably but had trouble finding sustainable,

inexpensive products. From here, Carley created Zefiro- a

company that offers affordable and sustainable zero-waste

swaps to replace single-use, plastic-heavy items.

Click below to learn more about why we love

@Zefirowaste

Zefiro

Chloe Tomasetta

Content Idea Proposal

Twitter: Poll

Carley Pulford started Zefiro when she

struggled to find sustainable, affordable

products. Can you relate to Carley’s

experience? Visit,

https://earthhero.com/brands/zefiro/ to shop

Zefiro on EarthHero.

a. Yes b. No c. Sometimes

Instagram: Post with two photos (carousel post)

Zefiro is a company that offers affordable and sustainable

zero-waste swaps to replace single-use, plastic-heavy

items. When asked what motivated her to start Zefiro,

Carley Pulford replied: “A number of years back, my

friend made me conscious of ALL the unnecessary

plastics in our life. Then, my sister-in-law educated me on

ALL the harmful chemicals in our everyday products.

Little by little, I noticed it became harder and harder to

shop. Almost everything has unnecessary plastic

packaging and ingredients that I didn’t want for our

family.”

Can you relate to Carley’s experience? Visit

https://earthhero.com/brands/zefiro/ to shop Zefiro on

EarthHero and make the swap from wasteful and harmful

to sustainable and healthy.

#Zefiro #ZeroWaste #EarthHero

Chloe Tomasetta

Content Idea Proposal

Retailer 2: Beco Pets

Facebook

Looking for sustainable, safe toys for your pets? Look no

further! @BecoPets works hard to ensure that your pets

can enjoy the best products with little environmental

impact.

When asked what the Beco plush toys are stuffed with,

founder George Bramble explains “They’re all made from

recycled plastic bottles. It takes five to 15 plastic bottles

to turn them into pet toys. Obviously, plastic goes into

landfills, or ends up in the ocean. It’s a serious

environmental problem.”

Visit EarthHero.com to shop Beco Pets and hundreds of other sustainable retailers.

Twitter

Say hello to our friend George Bramble at Beco Pets.

George started Beco Pets in 2009 to create sustainable

products for pets that are better for them and the

environment. To shop Beco Pets through EarthHero visit

Beco Pets

Instagram: Post with two photos (carousel post)

Since George Bramble started Beco Pets in 2009, his

mission was to create quality products for pets while

doing as little harm to the environment as possible. When

asked about the company, George says “We’ve come a

long way, but there’s lots more we want to achieve. With

environmental pressures greater than ever and the

prospect of more plastic in the ocean than fish by 2050, as

humans and pet owners, we need to act now – before it’s

too late. I'm immensely proud of what the team at Beco

have achieved so far and we promise to continue making

products as sustainably as possible, whilst having a lot of

fun in the process. We believe that every dog and cat,

little or large, can make a big difference.”

Chloe Tomasetta

Content Idea Proposal

To shop Beco Pets through EarthHero visit

Beco Pets

#Pets #Sustainability #EarthHero