You might use the elements of a SWOT analysis in the development of your business-level strategy as follows:

• Cost advantages from proprietary know-how and/or location
• Creativity (ability to develop new products)
• Valuable intangible assets: intellectual capital
• Competitive capabilities
• Effective recruitment of talented individuals
• Resources: financial, intellectual, location

Are these elements the strengths and weaknesses of a company or the opportunities and threats of a company? Explain?

Please respond in a minimum of 225 words.