4/10/22, 3:13 PM Module Four Business Environment Analysis Report Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4

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Module Four Business Environment Analysis ReportGuidelines and Rubric

Overview

In your role as controller of a division of TransGlobal Airlines, you are responsible for assessing the possible acquisi�on of the two

iden�fied small airlines in the Caribbean specializing in chartered flights for luxury vaca�ons using light aircra� (60 passengers or

less).

One of the important steps in this acquisi�on process is analyzing, understanding, and iden�fying all the external and internal

elements that can affect the organiza�on’s performance, and, as businesses are greatly influenced by their environment, all the

situa�onal factors that determine how day-to-day circumstances impact firms. You can assess situa�onal factors by performing a

business environment analysis. The analysis entails assessing the level of threat or opportunity these situa�onal factors might

present. These evalua�ons are later translated into the decision-making process. The analysis helps align strategies with the firm’s

environment. You will use the PESTEL method to perform this analysis.

Prompt

Use the informa�on provided to you in the TransGlobal Airlines Informa�on document to perform a business environment analysis

using the PESTEL method. Your task is to analyze the internal and external business environment of TransGlobal Airlines by

iden�fying the impact of each PESTEL factor on the business environment.

Specifically, you must address the following rubric criteria:

1. Iden�fy one poli�cal factor that can affect the company’s business environment and explain any poten�al impact on

acquisi�on strategy.

2. Iden�fy one economic factor that can affect the company’s business environment and explain any poten�al impact on

acquisi�on strategy.

3. Iden�fy one sociological factor that can affect the company’s business environment and explain any poten�al impact on

acquisi�on strategy.

4. Iden�fy one technological factor that can affect the company’s business environment and explain any poten�al impact on

acquisi�on strategy.

5. Iden�fy one environmental factor that can affect the company’s business environment and explain any poten�al impact on

acquisi�on strategy.

6. Iden�fy one legal factor that can affect the company’s business environment and explain any poten�al impact on acquisi�on

strategy.

Guidelines for Submission

Submit a 1- to 2-page Word document using double spacing, 12-point Times New Roman font, and one-inch margins. Sources

should be cited according to APA style. Consult the Shapiro Library APA Style Guide for more informa�on on cita�ons.

Criteria Exemplary (100%) Proficient (90%)Needs Improvement

(70%)Not Evident (0%) Value

Module Four Business Environment Analysis Report Rubric

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MBA-620-X4689 Measuring Success in an Org 22TW4 TM

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Poli�cal Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and clearly

explains the

poten�al impact of

one relevant poli�cal

factor on the

acquisi�on strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid poli�cal factor

or providing a

reasonable

explana�on of its

impact on the

company’s

acquisi�on strategy

Does not a�empt

criterion

15

Economic Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and clearly

explains the

poten�al impact of

one relevant

economic factor on

the acquisi�on

strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid economic

factor or providing a

reasonable

explana�on of its

impact on the

company’s

acquisi�on strategy

Does not a�empt

criterion

15

Sociological Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and clearly

explains the

poten�al impact of

one relevant

sociological factor on

the acquisi�on

strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid sociological

factor or providing a

reasonable

explana�on of its

impact on the

company’s

acquisi�on strategy

Does not a�empt

criterion

15

Technological Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and clearly

explains the

poten�al impact of

one relevant

technological factor

on the acquisi�on

strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid technological

factor or providing a

reasonable

explana�on of its

impact on the

company’s

i i� t t

Does not a�empt

criterion

15

4/10/22, 3:13 PM Module Four Business Environment Analysis Report Guidelines and Rubric – MBA-620-X4689 Measuring Success in an Org 22TW4

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acquisi�on strategy

Environmental Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

explains clearly the

impact of one

relevant

environmental factor

on the acquisi�on

strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid environmental

factor or providing a

reasonable

explana�on of its

impact on the

company’s

acquisi�on strategy

Does not a�empt

criterion

15

Legal Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Iden�fies and

explains clearly the

impact of one

relevant legal factor

on the acquisi�on

strategy

Shows progress

toward proficiency,

but with errors or

omissions; areas for

improvement may

include iden�fying a

valid legal factor or

providing a

reasonable

explana�on of its

impact on the

company’s

acquisi�on strategy

Does not a�empt

criterion

15

Ar�cula�on of

Response

Exceeds proficiency

in an excep�onally

clear, insigh�ul,

sophis�cated, or

crea�ve manner

Clearly conveys

meaning with correct

grammar, sentence

structure, and

spelling,

demonstra�ng an

understanding of

audience and

purpose

Shows progress

toward proficiency,

but with errors in

grammar, sentence

structure, and

spelling, nega�vely

impac�ng readability

Submission has

cri�cal errors in

grammar, sentence

structure, and

spelling, preven�ng

understanding of

ideas

10

Total 100%

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