MKTG Metrics and decision
April 9, 2022
THEMETHODOLOGY.docx
April 9, 2022
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THE METHODOLOGY

3. This chapter will evaluate various aspects of the research approach and methodology. First, the paper will evaluate the research design, the research matrix, and the methods that were used to collect data. Furthermore, this report will justify why the selected method was effective in this research based on its applicability in past and present research. Finally, this section will also analyze the validity of the research and ethical considerations that were observed during the data collection methods.

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