Based on the documentary video “The Persuaders,” why is identity (who you are) important for how message makers attempt to influence audiences? In answering this question, identify one strategy you observe in the video where message makers or ad makers attempt to appeal to individual or group identity.

Your participation is based on two parts. First, in 50-100 words, please carefully respond to the prompt above. Second, respond to the thoughts of one of your classmates in a post. You should complete two posts (your initial answer/post and your response to a classmate)