Good companies adopt the marketing concept and focus on serving and satisfying their customers. Great companies take additional steps to ensure ethical behaviors that serve all stakeholders.

DQ1. Watch the video “Social Responsibility and Conscious Capitalism.” How does Dr. Gibb define conscious capitalism? Identify a company that you think displays behaviors that fit Dr. Gibb’s definition. What are those behaviors, and how do stakeholders benefit from the company’s conscious capitalism initiatives?

DQ2. In replies to peers, offer additional examples of behaviors and benefits, and discuss commonalities you see among the various examples provided.

DQ3.  Marketing plans describe the current situation for the product, service, or brand, and the plan for the future. What are the objectives of the marketing plan?  In other words, why is one needed?  What are the possible outcomes if marketers do not have a marketing plan? Provide specific examples to support your ideas. In replies to peers, discuss whether you agree or disagree with their position and justify your reply with specific reasons, facts, and examples.