QUESTION 1: STRATEGIC LEADERSHIP

• Identify the firms founder(s). Explain how the founder(s) influenced the firm over the long term (e.g., shaped the firms products and services, culture, strategy, or structure in enduring ways).
• Identify the firms CEO. Describe his or her prior experiences and other relevant information (e.g., apparent character traits) and why they are important to the firm.

QUESTION 2: CORPORATE GOVERNANCE

• Discuss key attributes of the firms corporate governance (e.g., the mix of insiders and outsiders on the board, whether the CEO serves as Chair, owners that have large stakes, etc.). You can find this information by examining the firm’s 10-K reports (see ). 
• Evaluate the appropriateness, strengths, and weaknesses of the firms corporate governance.