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November 29, 2020
Analysis: The New Marketing
November 29, 2020
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Case Study – Guest Satisfaction at the Convention Center Hotel

Case Study:
Frank Williams, general manager of the Convention Center Hotel, is very concerned. For the last three months, the guest comment cards for his hotel have shown significant downturn in guest satisfaction. The primary departments showing reduced guest ratings are reservations, front desk, and housekeeping.
1.Discussion Questions
2.***Be sure to write in proper paragraphs and writing style. No bullet points.
3.***Please see the grading Rubric to understand the expectations for this assignment.  You must cite all sources using APA format.  No paraphrasing tools!!!

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