Assignment
Discussion
November 10, 2020Looking at how the writing is written, analyze and describe how Laymon constructs his story for maximum effect on the reader.
November 10, 2020read Chapter 7 in The New Marketing: Disrupting the Content Distribution Mix.
Assignment
Answer these selected chapter analysis questions at the end of Chapter 7:
How can a media planner determine the best channels to recommend to his/her clients?
What are some of the lessons from the POEM model?
How can AI be helpful in improving a brands content distribution strategy, and why will the role of a content strategist continue to be valuable?
