Writing your reflective essay

Towards the end of the semester you can start to look at constructing your reflective essay and video.

Using your weekly reflections as raw data, think about how your understanding of marketing has evolved. Can you identify three illuminating moments, that is ah-ah! moments, that really advanced your understanding?

Choose 3 of moments and write one page on each of these. Describe the circumstances that triggered the ahah! moment and discuss exactly what it was that the moment illuminated about marketing that allowed you to see new, interesting and important ideas for marketers/yourself.