4.  Who should be our target market for Ocean and why based on your industry knowledge? Provide some back up for your recommendations that is based on objective criteria.

5.  Give us a plan for conducting a competitor assessment.  What are the areas that we should consider based on your best practices?  Outline the steps so that we can have our internal team develop a competitor assessment.  (Note: save conducting this assessment for the nonprofit project. Only answer what the senior team needs).

All of the questions can be answered using the posted videos and Ferrell and Hartline’s book. You will need to cite references in an appropriate manner using APA or the Journal of Marketing guidelines.

Resources:
Question 4 – Target Market – Chapt 1 and 5 in text and Week 2 Video 2

Question 5 – Competitor Assessment – Week 2 Video 2