Watch this Verizon TV ad pitching Fios that includes a well-known character in the hit Netflix show: Stranger Things, who is a bit out of character but still very much himself.

https://youtu.be/7n2vRcBQAnU

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Background

Read Chapter 3 in The New Marketing and watch the two short videos based on Chapter 3: Architecting Data-Driven Buyer Personas.

As background for this discussion, review the sample persona template in Chapter 3 for Ellen Entrepreneur, then based on watching the Fios video, answer the questions below in your response:

Analyze the ad by addressing these questions:

What is the Verizon brand value proposition that is communicated in this particular ad?
Describe the buyer persona you feel is best represented in this ad including the pain points (problems to solve) that are facing your persona.
If you were the content marketing manager at Verizon/Fios, list some of the social channels that you might use to extend this particular TV message into social media, and why you would choose them?