Consumer Behavior Report on External and Environmental Factors
Any topic (writer’s choice)
October 4, 2020In chapter 3, Drucker states that “new technology will employ more people and, above all, more people who are highly skilled and highly trained (page 21, “Automation and the Worker”)” This week, write a one to two page paper about a trend in business as
October 4, 2020Instructions
The marketing environment, consisting of economic, technology, competitive, regulatory, and sociocultural factors influences not only the firm and how it develops its product, price, place, and promotional strategies, but also how consumers behave. Based on your CB Report, analyze the marketing environment from the perspective of:
The companys marketing strategy
The consumers perspective
The marketing environmental factors
Drafting this model will ensure that the marketing strategy executed by the firm will efficiently and effectively influence the consumers behavior.
This week, your team will need to complete the following tasks:
Review the assigned readings and the research that your group has gathered. (attached)
Develop an outline that identifies the marketing, environmental, and external factors that influence not only your company, but also your clients consumer. Your outline should address the role that technology, competition, regulatory factors, economic concerns, and sociocultural factors play in influencing the behavior of the market.
Your report should incorporate components that address each role on the team.I am the pricing specialist. Please cover the external factors related to price
Create a SWOT Analysis on the current marketing environment faced by your clients.
