When conducting a review on any business, the first thing that needs to completed is a SWOT Analysis (strengths, weaknesses, opportunities and threats). This analysis helps a business know where they excel at and where they need to work at, as well as, what they can take advantage of out in the environment, as well as threats they need to prepare for.

Select one of the brands and conduct a SWOT Analysis on it. Include at least 2 strengths, 2 weaknesses, 2 opportunities, and 2 threats and discuss why you labeled each as you did.
Based upon your SWOT Analysis created in the previous bullet, create and suggest two (2) strategic marketing recommendations for this business based upon your reflection/analysis and the information that you have gained throughout the course? How did you arrive at these recommendations?

Here’s an example format

Greetings my Amazing Marketers!

You are JUST about THERE! The END is sooooo NEAR!! You can do this! This week, you are completing YOUR OWN SWOT Analysis! If you have not done so, PLEASE watch the Week 10 Module BEFORE attempting your discussion board.  I have gone over in depth, with you on how to conduct your own SWOT Analysis. So, for this board and in the assignment, you are conducting YOUR OWN SWOT, DO NOT Copy and Paste from the business website, I CANNOT Accept it.

S-Strength: Internal-The business has COMPLETE CONTROL over these. What do YOU SEE the business doing well? Look at their products and offerings. Why would you purchase from them? What do you see that they have going for them today?  What are some common

W-Weakness: Internal- The business has COMPLETE CONTROL over these. Where do YOU SEE that the business needs improvements at? Where do they really bit the bullet at? Why would you NOT purchase from them? What are some common complaints you hear coming from other customers?

O-Opportunities: External- the business has NO CONTROL over these. These are things in the operating environment, that the business can take advantage of to gain profit, customers, or market share. These could be things as possible changes in customer behavior, the competition, technology, market conditions, etc.

T-Threats: External- the business has NO CONTROL over these. These are things in the operating environment that could HURT the business, cause the to lose customers, profit, or market share. These could be changes in customer demands and wants, increased competition, a change in technology, a change in market conditions, etc. Remember, these are things the business has to protect itself from.

Then, based upon your SWOT analysis, come up with two recommendations, you think the business needs to do in order to stay in business, it could be using a strength, or trying to get rid of a weakness or taking advantage of the opportunity, or how to protect against a threat, and then tell why you think your strategies will work, what will the business gain by using your suggestions, etc.

Please no citations or references.