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integrated marketing communication

https://www.wires.org.au/about-wires
this is my topic organization, now I need to make a plan for this organization.
the objectives:
Receive more government  funding
Expand outside of NSW and into other Australian states (long term) setting up a platform that allows Wires to do that would be short term
Prevention of further damage to koalas from bushfires
Gain more volunteers
Promote awareness (through education/ads etc)

please brainstorm who is the target audience, give some reasons

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