Instructions: Please assess Porters Five Forces for the Passenger Airline Industry as a WHOLE (A different paper will focus on a specific company). A quality paper always begins with a clear, 2 or 3 sentences definition of the industrywhat types of firms are you focusing on? What do they do, where do they compete? How is the industry profitability? You should then discuss each force; clearly indicating how threatening (or unthreatening) that force is for firms in this industry (e.g., high, medium, or low.) You should also conclude with an overall assessment of industry attractiveness, integrating the points you made on individual forces to give the reader the big picture.

In this written assignment, you may consider the following questions; but you are not limited in these questions.

1.    What significant changes occur in the general environment, please use COVID-19? How might these forces change the industry? How is the industry profitability?

2.    Conduct a competitive (Porters 5-forces model) analysis of the Industry. Please rate each force: which forces have greatest impact on attractiveness of the industry? Which have least impact on attractiveness of the industry? What are the implications?

3.    What is the competition like in the industry? Is the pace of rivalry quickening and becomes more intense? Why? What are the key success factors that the rivals are using to try to outmaneuver one another in the industry?

4.    Please identify ONE major strategic issue for SouthWest Airlines.

This needs to be 4 typed pages with 6-8 high quality references