Heres what you need to focus on:
why this person would be a good president.
1)What are their qualifications/who they are?
2)What policies would they run on/what are their policy priorities?
2.a)What would they do as president/what legacy would they leave behind?
3)Tell me who would vote for this person/who would NOT vote for this person.
In essence, you need to sell their candidacy and explain why this person would be a good president and why America should elect this person.