Case Study 15.1 Burberry: Pairing Tradition with Innovation

INTRODUCTION

Organization need to choose an optimal organizational strategy to achieve its long term goals. The optimal organizational plan of action is needed to guide top level managers in creating, evaluating, and implementing decision and objective that lead to success. Success of an organizational strategy depends on the support by every part of the organization.  The actions of every group and individual influence its implementation and outcome.

DIRECTIONS

1. Review and read the case study 15.1 Burberry: Pairing Tradition with Innovation- File attached.

2. Answer the questions associated with this case. These questions are intended to elicit thoughtful reactions to contemporary organizational behavior initiatives and challenges. Carefully read the assignment instructions, then thoroughly and explicitly address each component of the corresponding case study questions.

3. The responses should reflect higher-level cognitive processing (analysis, synthesis, and evaluation), which is essential for someone in any industry, as diversity decisions affect all levels and stakeholders within the organization and in the external marketplace.

4. There is must be a minimum of 3 references that need to be utilized to support the completion of this assignment. In addition to the other references, you will also need to use the two references from below:

Neck, C. P., Houghton, J. D., Murray, E. L. Organizational Behavior. [VitalSource Bookshelf]. Retrieved from https://bookshelf.vitalsource.com/#/books/9781506314426/

http://www.theatlantic.com/technology/archive/2015/04/the-eternal-return-of-buzzfeed/390270/

https://hbr.org/2015/05/leadership-across-cultures

5. The submission will not exceed four (4) pages in length, excluding the title and reference pages.

6. The document must adhere to the APA writing style- 6th. Edition.

7. The document should be prepared as a Microsoft Word file.