Principles of Marketing
July 2, 2020
Any topic (writer’s choice)
July 2, 2020
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Any topic (writer’s choice)

before completing this journal, review the following resources:

Changing the Deal While Keeping the People (attached)
Moral Leadership in Business (attached)
Davids: Leadership Without Ego – video: https://www.youtube.com/watch?v=UQrPVmcgJJk

The first two articles will be reviewed and considered within the context of the Nike case study. Pay particular attention to any recommendations that you would make to Nike, based on your observations.

Answer the following question: How do the leaders at Nike use moral leadership to build a new psychological contract with global partners?

Separately
If you were in charge of Nike, give two recommendations for improvements in Nikes approach that you might suggest.

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