Samsung Galaxy Marketing in the U.S. and Worldwide
computer and education
May 13, 2020“Carrying Capacity on Tourism” and “Authenticity in cultural tourism”
May 13, 2020This is for an international marketing course and its material is focused on the marketing playbook which is,
5Cs (customer, company, context, collaborators, competitors) -> STP (Segmentation, Targeting, Positioning) -> 4Ps (Marketing Mix).
This should be the basis of the entire essay while comparing Samsung’s marketing of the Galaxy in the US to what it has done in other markets, pointing out key differences and similarities.
