Each week, you will be asked to respond to the prompt or prompts in the discussion forum. Your initial post should be 75-150 words in length, and is due on Sunday. By Tuesday, you should respond to two additional posts from your peers. 

The Impact of Pricing

• Price is the only element in the marketing mix that produces revenue all other elements represent costs.
• How do price decisions affect the other three Ps?
• Select a product that you regularly buy.  
• How does price impact your purchase decision for this product?
• How does it impact your perception of the brand?
• Does the companys pricing strategy help build a long-term relationship with you by creating value?
• Why or Why not?
• Remember to include the link to your product of choice in your discussion board response for others to review. 

View your discussion .