Marking
see below
January 17, 2020Reflection, “The worst experience as a leader in my life”
January 17, 2020Exam essay 300 words
Choose a international brand of your choice and apply Keller and Aaker models to it
Choose a brand experiencing strategy shift
Explain attractiveness by using KELLER and Aaker (brand management gurus) marketing models/approach based on CBBE (Customer-Based Brand Equity) pattern.
What elements help the needs of customers?
