Paper type: Research note

Critically engage with a contemporary debate related to consumer behaviour. Focus your writing by specifically identifying where you believe you are developing real depth in your critical discussion and subsequently where you are extending a systematic and coherent body of knowledge. Develop a creative and critical discussion on the following topic: The future of online influencers and the impact on the service industries.

You will need to form an opinion and think closely as to whether you agree or disagree with the topic statement (The future of online influencers and the impact on the service industries). You will need to provide evidence and analyse the information available to you from which to reinforce your perspective.

This research note must be show CRITICAL THINKING and CRITICAL ANALYSIS. It needs to EXTEND A BODY OF KNOWLEDGE about the specific topic (The future of online influencers and the impact on the service industries). Links between literature and the research topic need to be present.

Wordcount: 3000 words
Referencing style: Harvard
Number of references: the minimum of 20
Sources: Academic Journal Articles, Books, reliable sources only
Structure: introduction (500-700 words), main body (2000 words), conclusion (300-500 words).