Management History and Background Information concerning Coca Cola The history of Coca-Cola dates back to the year 1922, when the then chief owner of the bank of Quincy State took, Mark Munroe, on a business risk. Coca-Cola being invented by a pharmacist, who had named the beverage as œsweetened water. Munroe later decided to buy the firm of coca cola from the druggist and made it possible for the farmers to buy shares from the firm itself (Eldred, 2008). Hundreds of shares were able to be sold within s short time, making coca cola one of the fastest growing firms in Gadsden County. Since then, the majority of the farmers who greatly benefited from the shares of the company have still been residing in the same county, doing donations and charity events to the undeveloped regions of the county. The forefathers of the firm have therefore become the main reason behind the triumph of the company from the small cold drink firm in the early twenties, to becoming one of the world’s most popular beverages, along with being the largest company’s in the history of mankind. The company’s major founders and emperors are therefore Asa Candler, Robert Woodruff and Robert Goizueta; men who in a great manner have fully dedicated their lives and resources to the operations of the company from their early research lives. The company has since then grown to be one of the most democratically based firms in the United States and has also been able to conduct most of the transactions. Associations between the politics in America and the Coca-Cola Company have always existed from the period of the Second World War and up to date. Introduction of networking, diversification and diplomacy in to the top management of the firm by the founders Robert Woodruff have proved as part of the main success experienced by the company (Eldred, 2008). Coca Cola’s Organizational Structure For such a large and self established company such as Coca cola, the firm has a strong ground for the many types of departments that constitute the organization’s structure. The division of labor is one of the major aspects of the company that determines the departments’ sorts and variations that are to exist within the firm. The basis of the firm is formed by the functional departments that exist within the main offices of the firm. The information and technology sector for example is one of the sub-divisions of the functional departments. Among other constituents of the firm are the human resource, marketing, engineering accounting and production. The groups that are usually organized under this level are due to the compatibility of the groupings to their functions where the people involved can perform their activities under a single or compose supervision. Another setting of the organizational structure of the company lies in the separate operating sorting known as the bottling investments and the corporate. The groupings are then determined by the geographical factor such as the location of the bottling such as in Africa, Asia, Latin America, European Union, North America and the Pacific. With such an organization arrangement, the company can easily react to the modifying market demands and the top management can therefore determine the long-term planning policies for the outlook of the firm. The functional department lies within the corporate division of the business and take place in the lower levels of the firm which also has higher levels that determine the major decisions and strategy making roles. Possessing the ability to standardize the mutual adjustments with the principles of the firm is the main objective of the company’s organizational structure. Consequently, a code of conduct exists within the structure of the company which also happens to be part of the structure of the firm. The code of conduct determines the means and ways which the workers should act and carry out their operations and activities with the proper relations with other employees. With the intake of new top management such the change in the Chief executive, there might be a change in the code of conduct, implying the means by which the misbehaving employees ought to be punished or penalized by their superiors. Flexibility has to be maintained within the structure of the company and it is such policies that the top management caters to. The stake holders share also lie in the organization’s structure. As a result, the predictability and image of the firm to its partners and rivals is greatly improved. Management Styles used within the firm A mechanistic and organic replica of the structure of the coca cola company also exists that makes the firm a fusion of notions. Reponses of the public from the outer environment is a greater priority for the organization of the firm, making the fluent flow of data from the varying levels of management in the internal environment of the firm. Interviews and research that are conducted by the staff are the determinants of the flow of information up and down, left to right communication patterns within the functional departments of the coca cola company. The mechanic structure of the organization lies within the high standardization and centralization factors within the structure of the coca cola company. Among the many types of markets that coca cola faces worldwide, their products are also sold in independent markets where the balancing of high standardization and elasticity of the demands and supplies is a great priority. Compound integrating networks within the organization make it easier for the management of the global systems of the coca cola companies. In the recent past, the top management of the chief executives and directors has been on the move towards a decentralized and more organic organization that can correspond with the quick uncertainties that rise up from the internal and external environments (Clark, 2000). Communication patterns within the organization A tall communication structure exists in the firm from the lowest staff and management to the top Chief executives, making the hierarchy œladder a much longer and complicated pattern. The highest ranking hierarchy of the coca cola company consists of a tem of leaders who mainly constitute of the chief executives of the eight operational groups within each and every continent. Innovation, information and technology heads and executives within the hold of the groupings also take a role in the top operational executives with a ranking at the highest hierarchy. With the communication sessions of the top supervisors with the main chief executive the presence for the various departmental experts and leaders enable the flow of necessary information between the leaders (Clark, 2000). Decentralization attributes by the coca cola company has led to the popping up of new workstations that are occupied by new experts who operate the local divisions of the global corporate and bottling groupings. Centralization in the company has also been experienced in the year of 2006 where the bottling companies of coca cola established an internal organization for the consolidated and unconsolidated bottling investments. Employees’ satisfaction has been greatly experienced in the coca cola company ever since the decentralization of the firm, together with the increase in sales and profits. Uncertainty in the environment of the business has to be considered by the company through the utilization of the specialization features of the company’s operations and coordination. The multidivisional organization is beneficial for the business for a range of motives. The partition is on the basis of the geographic region that permits certain features of the company’s activities to be adapted by the individual marketplace (Clark, 2000). One marketing campaign or motto may not be suitable for an extra market, so decisions concerning specific advertisements are made more rapidly for the precise markets. Multidivisional arrangements permit divisional executives to handle everyday activities while corporate managers become liberated to center on long-term development. There are also troubles linked to this particular type of structure that coca cola utilizes. If the Coca cola establishes a divisional contest, harmonization may decline due to every division needs to have a merit over everybody as well. Communication tribulations may as well exist due to information that is vulnerable to distortion when travelling upward and downward high hierarchies. A multidivisional medium organization may be an enhanced well-matched opportunity for The Coca-Cola organization. Such strategies would amplify coordination amidst commercial and divisional points, and executives at every level would exert jointly to establish resolutions to problems. While such an arrangement might be too complicated for a global association, Coca cola might want to consider it. Responsibilities and Role of Management in the Organization Corporate governance guidelines from the top management directors of coca cola have been offered as they create policies that oversee the long-term concerns of the company’s œhealth. The core responsibility of the governors is the exercise of their business judgment and acting in the best of the welfare of the coca cola business (Clark, 2000). A fiduciary duty plan has been laid out by the management of leaders in the company who determine the responsibilities of the management, at the same time, being in accordance with the law and regulation. The directors of the coca cola company also take into consideration the fact that they ought to pay attribute to the stake holders of the organization as well as the employees and the community around. The assets and properties of the coca cola company are ensured by the directors as they receive progress and state of the assets from the subordinate staff within the organization. Impact of its competitors Because of its marvelous global existence, The Coca-Cola Company functions in an enormously unsure surrounding. Amplified competition from worldwide and local organizations has directed towards a competition over the nearly all important reserve: its consumers. The Coca-Cola business ought to not only compete for consumers, but also unprocessed materials required for every product. In a number of segments of the world, hygienic water is becoming hard to obtain. The Coca-Cola Company has merely one or two merchants for some of its raw supplies. For instance, they sight The NutraSweet Company as a lone of the two practical sources for the supplies aspartame. The Coca-Cola Corporation is at a well-built difficulty if they cannot reduce their dependence on a petite number of merchants (Clark, 2000). If the connections with suppliers become of inferior quality, or if the merchants become ruined, it would encompass terrible consequences for the Coca-Cola Corporation. The Coca-Cola Corporation has got to also struggle to get the most excellent employees as achievable. The manufacture of the beverages does not need skilled effort, but the business has had issues locating the proper employees to run the business (Clark, 2000). In 2004, The Coca-Cola corporation’s peak choices for the open CEO seat chose not to connect the company since they did not resemble the dealings of the Board of Directors. Owing to the fact that the organization’s elevated credit ranking, the company has the capability of raising money at a lower charge. This offers the business the chance to fund functions such as development through the issuing of debit. This might be essential if the Coca-Cola Corporation looks forward to enlarging into new marketplaces, or acquiring new brands. The setting in which The Coca-Cola corporation functions in is tremendously active. The surroundings are hard to forecast and manage because of the global environment of the activities (Clark, 2000). The Coca-Cola organization faces the risk of reduced manufacturing or disruption in delivery if there is a predicament in a market. Another motive for the company’s setting is tremendously vibrant is due to the natural history of their raw supplies. A number of their main raw materials are reliant on precise climates. Modifications might have an effect on the charge of the capital they need to get into and, in line, influence the cost of manufacturing their productions. Reference: Clark, J. (2000). 200 Quick Looks at Florida History. New York: Pineapple Press Inc. Eldred, M. (2008). The Emperors of Coca Cola. Chicago: Lulu.com. Retrieved on 24th November, 2010, Organizational-Theory, Coca Cola Organizational Theory.