Group Assurance of Learning Exercise 1
Group Assurance of Learning Exercise 1
1-28 Explain why the strategic management class is often called a capstone courseâ€.
1-29 What aspect of strategy formulation do you think requires the most time? Why?
1-32 Explain the importance of a vision and a mission statement.
1-34 Why do you think some chief executive officers fail to use a strategic-management approach to decision making?
1-41 In your opinion, what is the single major benefit of using a strategic-management approach to decision making? Justify your answer.
2-14 Compare and contrast vision statements with mission statements in terms of composition and importance.Williams
2-21 In your opinion, what are the three most important components that should be included when writing a mission statement? Why?Williams
2-22 How would the mission statements of a for-profit and a nonprofit organization differ?Williams
2-27 List eight benefits of having a clear mission statement.Williams
2-28How often do you think a firm’s vision and mission statements should be changed?
Step 1 On a clean sheet of paper, prepare a 9×6 matrix. Place the nine mission statement components down the left column and the following six companies across the top of your paper.
Step 2 Write Yes or No in each cell of your matrix to indicate whether you feel the particular mission statement includes the respective component.
Advance Auto | Barnes & Noble | Estee Lauder | Family Dollar | FedEx | Ford Motor Company | |
Customers | ||||||
Products or Services | ||||||
Markets | ||||||
Technology | ||||||
Concern for Survival, Growth, and Profitability | ||||||
Philosophy | ||||||
Self-Concept | ||||||
Concern for Public Image | ||||||
Concern for Employees |
Submit this assignment by 11:59 p.m. (ET) on Monday.