1. Describe the Internal Environment, specifically the history and development of your organization“ its origins, path of development, competitive environment, inner structure. Also consider: Composition of inputs (capital and labor) Products and productivity Prices and Price elasticity of demand Cost structure (Wages and benefits; Fixed and variable costs) How it develops new services or products and How it diversifies operations 2. Describe the External Environment and Company’s Position, specifically the market in which it operates the role of government regulations on your organization/industry, and any issues or opportunities that the organization/industry faces. Competitors Supply and demand Analysis Weak and strong sides of the company in terms of its industry competitiveness and a constantly changing market. Other external factors“ threats and opportunities from the outside. There are the threats of sudden competitor’s appearance, change in the exchange rate, economic instability and global changes. Analysis of market structure.