Read and analyze Cross-Cultural Consumer Behavior: An International Perspective in Consumer Behavior. Prepare a 1,750-word case study analysis in which you evaluate the consumer behavior and purchasing decisions illustrated in both case studies. ? Case One: Japan to Apple?s iPhone: ?No Thanks!? o Identify the lessons learned by Apple? regarding the differences in consumer behavior and purchasing decisions between the Japanese market and the market outside of Japan. o Evaluate how the differences in consumer behavior across these cultures may affect the marketing mix strategy. ? Case Two: Would Mickey Mouse Eat Shark?s Fin Soup? o Identify the lessons the Walt Disney Company? learned about consumer behavior and purchasing decisions at Hong Kong Disneyland?. o Explain global issues that may influence consumer behavior.